Hotels Benefit From Free Online Ad Space

ATLANTA—.Com Marketing has helped to negotiate and secure free online advertising space for several of its hotel clients who, like the rest of the travel industry in Central Florida, have experienced steep drops in occupancy rates following the Sept. 11 terrorist attacks.Tollman Hundley Hotels, Avista Properties and Holiday Inn Family Suites are among the clients that will receive complimentary space from the Orlando, Fla., I-shop for their ad messages.

Former Ogilvy Executive Moves to McKinney

ATLANTA—McKinney & Silver has named Parker Ransom vice president and executive group director for its Nasdaq and XO Communications accounts. Ransom, 49, joins the Raleigh, N.C., agency from Ogilvy & Mather in Dallas, which he helped open in 1997 to support the GTE telecom account. Ogilvy closed the Texas location earlier this year.

Atlanta Newspaper Designates 5 Finalists

ATLANTA—Contenders for the estimated $3 million relaunch of the Atlanta Journal-Constitution’s online employment site——have been narrowed to five. The Atlanta agencies in contention are: Austin Kelley Advertising, Blue Sky, Fletcher Martin Ewing, Scharbo and Trone Atlanta. Presentations are scheduled for next week in Atlanta.

Chernoff/Silver Acquires Telecom, Utility

ATLANTA—Chernoff/Silver and Associates has won the advertising accounts of Goff Communications and Ocala Electric Utility. The Columbia, S.C., agency will service both Florida clients through its Orlando office. Goff, based in Sarasota, provides an array of telecom services throughout the East. OEC supplies power and telecommunications to some 45,000 customers in Florida’s Ocala and Marion Counties. Billings are undisclosed.

American Airlines’ Cuts Hurt Temerlin

DALLAS—Sharply reduced ad spending by client American Airlines has forced Temerlin McClain to cut 75 employees. The agency layoffs are the third in a series of personnel cutbacks this year. The Irving, Texas, shop discharged more than 130 staffers earlier this year, based on the loss of its Verizon wireless account and reduced spending by Nortel Networks. The carrier has cancelled most of its ad plans through the end of the year, sources said. Although the dismissals are directly related to American, agency personnel across the board were affected. “They left the core of the American team in place because they want it to be in place when [American’s spending] comes back,” said an agency source.

Burnett’s New Army Spot Honors Heroes

CHICAGO—Leo Burnett plans a follow-up television spot to a U.S. Army print ad that broke last week and indirectly addressed the Sept. 11 terrorist attacks. The ad by the Chicago shop shows a closeup of a soldier with the headline, “Every generation has its heroes. This one is no different.” The work continues the “Army of one” series unveiled by Burnett earlier this year. The Army spends about $100 million annually on advertising.