The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Hill, Holliday Wins Red Roof
SAN FRANCISCO—Hill, Holliday won the estimated $10-15 million Red Roof Inns account. The San Francisco shop edged out TBWA\Chiat\Day, Playa del Rey, Calif., Cramer-Krasselt, Chicago, and DeVito/Verdi, New York. Incumbent The Richards Group, Dallas, did not pitch. The Dallas-based motel chain has more than 330 properties, primarily in the Southeast, East and Midwest.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in