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Hill, Holliday Wins Red Roof
SAN FRANCISCO—Hill, Holliday won the estimated $10-15 million Red Roof Inns account. The San Francisco shop edged out TBWA\Chiat\Day, Playa del Rey, Calif., Cramer-Krasselt, Chicago, and DeVito/Verdi, New York. Incumbent The Richards Group, Dallas, did not pitch. The Dallas-based motel chain has more than 330 properties, primarily in the Southeast, East and Midwest.
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