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DDB Kicks Off First Dell Work
CHICAGO—DDB Chicago this week breaks its first work for Dell Computer since winning the $200 million account in April following a review. Three 30-second TV spots continue the tagline, “Easy as Dell,” and break during Monday Night Football. Shot in black and white, the spots show large Dell computer systems with a male voiceover talking from the computer’s perspective. The Austin, Texas-based account was previously split between BBDO, which handled corporate image, and Lowe, Lintas & Partners, which handled retail.
Duffy to Overhaul Converse Brand
CHICAGO—Converse tapped Duffy Design, a Fallon subsidiary, for a comprehensive overhaul of the North Reading, Mass.,
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