The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Southwest Airlines Revises TV Advertising

DALLAS—GSD&M last week introduced a new television spot for Southwest Airlines in the wake of the Sept. 11 terrorist attacks. Replacing the airline’s humorous “football season” ads, the 15-second spot, which broke Thursday night, prominently features new Southwest Airlines president Colleen Barrett saying, “We are a company of Americans … pledging our allegiance to America.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in