Hotline

Boeing Down to 3 Shops

CHICAGO—Boeing cut to three contenders last week in the review for its $70 million account. Still in the hunt are incumbent Foote, Cone & Belding, BBDO and J. Walter Thompson, all Chicago. Leo Burnett, DDB and Ogilvy & Mather were cut. A decision is expected in October.

Bcom3 Merges Interactive Units

CHICAGO—Bcom3 is merging its interactive units, Giant Step and Novo, under the Novo banner in the U.S. and slashing staff by 30 percent, or about 100 employees, according to a representative at the Chicago-based holding company. The combined unit will be based in San Francisco, with offices in New York, Chicago and Detroit.

Veritas Narrows Review to 3

DALLAS—Veritas Software, a maker of data-storage software, is nearing the final stages of a review for its estimated $10 million account. Scheduled to present creative to the client over the next few weeks are Doremus and GMO/Hill, Holliday, both in San Francisco, and Leo Burnett in Chicago. The Mountain View, Calif.-based client claimed the need for a global network as its reason for parting with high-tech shop Dayner/Hall in Orlando, Fla.

AT&T Wireless Hires Della Femina

NEW YORK—Della Femina Rothschild Jeary and Partners won the estimated $15-20 million AT&T Wireless authorized dealer channel account after a review of undisclosed agencies. The work is a new creative assignment—there is no incumbent—and is separate from the $400 million AT&T Wireless account that Ogilvy & Mather in New York won from FCB after a review in July. The Media Edge in New York handles media. AT&T Wireless is based in Redmond, Wash.

AT&T Broadband Taps Kirshenbaum

NEW YORK—AT&T Broadband hired Kirshenbaum Bond & Partners, New York, to review the cable unit’s marketing strategies and positioning as it “approaches a change,” the Denver client confirmed. The consulting assignment, which does not include creative or media, will not affect New York roster shops Jordan McGrath Case & Partners, which handles corporate-image advertising, and Wunderman, which has direct duties, said Andrew Johnson, vp of external communications at AT&T Broadband.

Accounts Roundup

Kalis & Savage Worldwide Partners in Los Angeles won Encino, Calif.-based beauty products and services retailer PureBeauty’s estimated $3.5 million creative, media and in-store promotions account following a review. … BBDO West dropped out of the review for Northrop Grumman Corp.’s $3-4 million creative and media review to focus on the Boeing review, said agency president and CEO Tom Hollerbach. Still in the running are E. James White Communications in Herndon, Va., McCann-Erickson in Los Angeles and Ogilvy & Mather in New York, sources said. The Century City, Calif., aerospace giant is expected to name an agency as early as this week. … Head/Penn Racquet Sports hired Lavidge & Baumayr in Scottsdale, Ariz., following a review that included two other West Coast finalists. Billings were undisclosed.