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Monstrous Development With TBWA\Chiat\Day
BOSTON–TBWA\Chiat\Day in New York withdrew from contention for the $40 million account of employment site HotJobs.com to join as many as 20 agencies believed to be vying for Monster.com’s $75-90 million assignment, sources said. Also believed to have returned initial materials to consulting firm Pile and Co. are incumbent Mullen, Wenham, Mass.; roster shops Lowe Lintas & Partners and Saatchi & Saatchi, both in New York; Arnold Communications and Hill, Holliday, Connors, Cosmopulos, both in Boston; and New York players D’Arcy Masius Benton & Bowles, Deutsch, and Young & Rubicam, sources said.
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