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Shops Prepare Pitches for MLB $20 Mil. Account
NEW YORK–Several undisclosed shops are preparing to pitch Major League Baseball in what could turn into a consolidation of its ad business at a single agency, sources said. MLB needs advertising to boost attendance, counter ill will associated with a 1994 strike and prime the sport as it negotiates a new network TV deal, sources said. “We seem to have the right message as far as positioning, but we could be a little stronger on some executions,” said Kathy Francis, vice president of marketing, who confirmed the review.
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