U.S. Air Force Changes Payment Terms
DALLAS–The U.S. Air Force has changed the terms of its ongoing review with a 70-plus page amendment delineating a performance-based compensation plan. The Air Force had previously proposed a combination of fee- and performance-based compensation in its request for proposal. Six agencies are competing for the estimated $50 million account. Bozell Kamstra Texas of Irving, Texas, is defending.
Nortel Bows ‘Frank 4.0’ Version of Campaign
DALLAS–Nortel Networks launched a new television campaign last week featuring “Frank,” an idealized customer representative who turns up everywhere from computer screens to hotel rooms in an effort to provide customers with seamless service. The 60-second spot from Temerlin McClain, Irving, Texas, uses the theme song from a previous campaign, the Beatles’ “Come Together,” to launch “Frank 4.0” on national network and cable television. Nortel maintains it marketing headquarters in Richardson, Texas.
Luminant Posts Strong Second Quarter
DALLAS–Luminant Worldwide Corp., a provider of Internet marketing and wireless services, last week reported accelerated revenue growth and record earnings for the second quarter. The Dallas-based company reported revenue of $40.2 million, a 20 percent increase over last year and a 66 percent increase over the first quarter. Cash earnings per share rose from 6 cents in the first quarter to 8 cents. Young & Rubicam is Luminant’s largest shareholder.
SixtyFootSpider Develops Anti-Drug Ads
DALLAS–SixtyFootSpider, an interactive agency owned by True North Communications, has designed click-through Web banner ads for the Ad Council’s Community Drug Prevention public service announcement. The pro bono effort is part of the White House Office of National Drug Control Policy’s Youth Anti-Drug Media Campaign. The Irving, Texas-based agency has produced two sets of animated banners, both showing people getting involved with kids in their communities.
Jefferson Medical Selects Forza Marketing
DALLAS–Forza Marketing Group has been selected as agency of record by Jefferson Regional Medical Center. The private, 471-bed hospital in Pine Bluff, Ark., is the state’s fourth largest medical facility. Little Rock, Ark.-based Forza will help market the center and its satellite facilities, as well as the newly expanded wellness center and Arkansas Cancer Institute. Annual billings were not disclosed.
Fogarty Spreads the Word for Minute Maid
DALLAS–Fogarty Klein Monroe handled publicity for the last month’s opening of Minute Maid’s Squeeze Play, an interactive baseball center at Enron Field, home of the Houston Astros. The area features a batting contest, a sprinting race, oversize baseball graphics and live coverage of the Astros game on video screens. Entry is free with admission to the ballpark. Both the agency and client are located in Houston.