TBWA\C\D Breaks Olympics Campaign

LOS ANGELES—The International Olympic Committee last week launched a global ad campaign themed “Celebrate humanity” for the 2002 Winter Games in Salt Lake City. Created by TBWA\Chiat\Day in Playa del Rey, Calif., and produced in English and French, the campaign consists of eight TV, four radio and four print ads designed to promote Olympic values. Robin Williams provides a voiceover for some of the English TV spots, and two ads address the youth and young-adult market for the first time. TV ads also feature the music of Bob Marley, Radiohead and Daft Punk. IOC media partners are running the ads at their own expense; the media time is valued at more than $100 million.

Merkley Lands Franklin Covey Account

NEW YORK—Merkley Newman Harty & Partners, New York, landed ad duties for time-management firm Franklin Covey in Salt Lake City. Billings are estimated at $15-20 million. The win, which was expected [Adweek, July 9], came after a review that also involved Euro RSCG/DSW Partners, Salt Lake City, and the team of Publicis Dialog and Publicis Technology, San Francisco.

Sunset Strip Billboard Awards Honor Ground Zero

LOS ANGELES—A dramatic outdoor ad created by Ground Zero for former client the Los Angeles Times was named billboard of the year last week at the second annual Sunset Strip Billboard Awards. The ad, which uses a split-screen effect to show an office building before and after an explosion, was one of 11 outdoor ads honored at a ceremony here.

Accounts Roundup

LOS ANGELES—Starr Siegle Communications in Honolulu was tapped by the Marianas Visitors Authority to work on its tourism account focusing on the islands of Saipan, Tinian and Rota ,following a review that included incumbent Dentsu. The account is budgeted at less than $3 million. … Big Bang Idea Engineering in San Diego was hired by the San Diego State University College of Extended Studies to create an estimated $1 million branding campaign, the first in the school’s history. Radio and newspaper ads will break in August targeting adults 25-49. … Off Madison Ave. in Phoenix added three accounts worth a combined $5-8 million: the Pascua Yaqui Tribe’s new casino and entertainment complex Casino del Sol in Tucson; the San Manuel Band of Mission Indians casino, water bottling and entertainment/retail/cultural operations in San Bernardino, Calif.; and NCS Pearson, a Minneapolis-based administrative software maker.

Onward and Upward

Ian Baer, former president of Rapp Collins Worldwide, was named evp, director of directDeutsch/LA, a new position. He will work on all of the division’s accounts, including DirecTV, Mitsubishi, Sun America and new business. … Campbell-Ewald promoted Michael Conboy to svp, associate creative director. He will manage the Los Angeles agency’s creative group on Farmer’s Insurance. … Grey in Los Angeles hired Charlie Tercek as vp, associate creative director on the California Department of Consumer Affairs and California State Lottery accounts.



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