Dailey, Suissa Miller Consider a Merger

LOS ANGELES—Principals at Dailey & Associates and Suissa Miller are holding discussions that could lead to a merger of the shops into a single entity, sources said. Executives at the two L.A. shops, which are both part of the Interpublic Group of Cos., declined comment, but sources said the new agency would become the West Coast office of Lowe Lintas & Partners and even take on the Lowe name. Sources said meetings took place last week but that no final agreement was reached. Should the merger get the blessing of both agencies and IPG, Suissa Miller would move into unoccupied space adjacent to Dailey’s office in West Hollywood, sources said. It is unclear what conflicts might arise from such a union. Dailey claims some $470 million in billings, with clients including Nestle, Southern California Ford dealers and supermarket chain Safeway. Suissa Miller’s billings totaled about $325 million last year, and its clients include Princess Cruises, E&J Gallo Winery and the California State Auto Association. The talks come on the heels of IPG’s creation of a global network called The Partnership, which is aimed at consolidating the marketing-communications resources of more than a dozen shops now under the IPG umbrella.

Energizer Consolidates at TBWA\Chiat\Day

CHICAGO—Energizer consolidated its $100 million business at lead agency TBWA\Chiat\Day following a creative shootout with DDB Chicago, sources said. DDB was tapped last year to handle the $50 million rollout of the client’s e2 battery, and pitched ideas for the upcoming rebranding of Energizer as Energizer Max, according to sources. TBWA\C\D’s Playa del Rey, Calif., office will handle that effort and take over work on e2. Officials at the agencies referred calls to the St. Louis-based client. Executives there declined comment.

4 Finalists in Mail Boxes Etc. Review

CHICAGO—Four shops will make presentations June 27-28 for Mail Boxes Etc.’s $20 million business. The finalists are McCann-Erickson in Los Angeles; Doner in Southfield, Mich.; Campbell-Ewald Advertising in Warren, Mich.; and Bernstein-Rein in Kansas City, Mo. The San Diego client’s incumbent, Ogilvy & Mather in Los Angeles, is not participating in the review, which is being overseen by the Rojek Cutcher Group in Columbus, Ohio.

Dial Eliminates DDB

LOS ANGELES—Dial soap has cut to three undisclosed agencies in the review for its estimated $20 million creative account, sources said. Incumbent DDB in New York did not advance. A representative for Dial Corp. in Scottsdale, Ariz., declined comment.

Kirshenbaum Closes Field Office

NEW YORK—Kirshenbaum Bond & Partners has closed its Redwood Shores, Calif., field office, which it opened late last year to service part of the Credit Suisse First Boston account. Nine employees were laid off due to the closure, sources said. Kirshenbaum, which won the $40 million Credit Suisse First Boston corporate image assignment in April 2000, handles the account primarily out of its New York headquarters.