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On Deck for Alcatel: Lou Gehrig

BOSTON—Telecommunications company Alcatel is scheduled to break a TV spot today using digitally altered footage of the July 4, 1939, farewell speech of baseball legend Lou Gehrig. The spot, part of the ongoing $40-50 million “Speeches” campaign from Boston agency Arnold, shows the first-baseman, then dying from amyotropic lateral sclerosis, giving his emotional address at Yankee Stadium.

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