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Doe-Anderson Wins Kentucky Tourism

ATLANTA—Doe-Anderson has been awarded Kentucky’s tourism marketing account. The Louisville, Ky., shop, which held the account from 1980-84 and again from 1988-92, won the estimated $4 million business after a review that included Creative Alliance, PriceWeber and Shandwick, all in Louisville. According to Kentucky’s Tourism Development Cabinet, the travel and leisure economy segment accounts for some $8 billion in annual state revenue.

BaylessCronin Lays Off 8 Employees

ATLANTA—BaylessCronin has joined the list of Atlanta agencies downsizing because of the slumping economy. Executive creative director Jerry Cronin confirmed that eight staffers, nearly 18 percent of the agency’s total workforce, had been laid off last week. He cited difficulties triggered by disappearing dot-com clients. In the last two weeks, DWP/BatesTechnology, Fletcher Martin Ewing and the Integer Group have been forced to make personnel cuts.

Marshalls Begins Hispanic Agency Search

BOSTON—TJX Cos. has launched a review for the Hispanic advertising account of Marshalls. The Latino marketing business of the off-price clothing stores has been at Publicis Sanchez & Levitan in Miami for the last three years. The incumbent will not participate in the review, a Marshalls spokeswoman said. Hill, Holliday, Connors, Cosmopulos in Boston remains lead agency for the Framingham, Mass.-based retailer, which operates more than 500 stores in nearly 40 states and Puerto Rico.

Ford Goes in Separate Directions for SUVs

DETROIT—Ford Motor Co. will take different approaches to advertise its sibling 2002 Ford Explorer and Mercury Mountaineer models. Television commercials for the Mountaineer from Young & Rubicam in Irvine, Calif., show the vehicle in urban settings, while the Explorer will get the rugged treatment in a TV spot now being shot in Iceland by J. Walter Thompson’s Detroit office. Ford said it will put $100 million behind the Mountaineer relaunch.

Prodigy Awards Business to GSD&M

DALLAS—Prodigy Communications, the fifth-largest Internet service provider in the U.S., has awarded its estimated $15-20 million account to GSD&M after several months without an agency. A review was not held. The Austin, Texas, company parted ways late last year with TBWA\Chiat\Day in New York. Although ad spending by the client was only $8 million last year, sources said Prodigy is expected to double its media expenditures this year. GSD&M is also located in Austin.

Mississippi Tourism Honors Recommend

ATLANTA—Recommend , a travel trade magazine, was presented the Mississippi Travel Media Award for its editorial coverage of the state’s booming tourism business. “The Mississippi Miracle,” “Eco-tourism in the South,” “Mississippi Casino Gaming” and “Christmas in the South” were among the periodical’s stories cited by the Mississippi Tourism Association.