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Volvo Consolidates Dealer Ads at MVBMS Unit
NEW YORK–Volvo Cars of North America has consolidated its national dealer ad account at a newly formed subsidiary of Messner Vetere Berger McNamee Schmetterer/
Euro RSCG. The new unit, called Fuel, NA, will continue to handle advertising for New York-area Volvo dealers, said Ron Berger, MVBMS partner and creative director. The New York-based shop also handles Volvo’s U.S. corporate account. Billings for the consolidated account will be at least $30 million, with a possible ceiling of $75 million, the client said.