Volvo Consolidates Dealer Ads at MVBMS Unit
NEW YORK–Volvo Cars of North America has consolidated its national dealer ad account at a newly formed subsidiary of Messner Vetere Berger McNamee Schmetterer/
Euro RSCG. The new unit, called Fuel, NA, will continue to handle advertising for New York-area Volvo dealers, said Ron Berger, MVBMS partner and creative director. The New York-based shop also handles Volvo’s U.S. corporate account. Billings for the consolidated account will be at least $30 million, with a possible ceiling of $75 million, the client said. Dealer advertising was previously handled at a variety of agencies around the country, Berger said.
Angelo Exits Cliff Freeman and Partners
NEW YORK–David Angelo has resigned as executive vice president and executive creative director at Cliff Freeman and Partners here. Angelo, 37, who played a significant role on the shop’s Coca-Cola and Allied Domecq accounts, said he was leaving to spend more time with his family. “My future plans are open; I’m just catching my breath,” he said. Agency chief executive Cliff Freeman said that he, Arthur Bijur, president and executive creative director, and Eric Silver, creative director, will assume Angelo’s duties. There are no plans to replace Angelo, Freeman said.
Kimberly-Clark Assigns Family Care Line
NEW YORK–Kimberly-Clark, Dallas, is consolidating the estimated $100 million global ad account for its family care division, sources said, which includes its Cottonelle and Kleenex brands. Roster shops J. Walter Thompson in New York and Foote, Cone & Belding and Ogilvy & Mather, both Chicago, have made presentations. A decision is expected within a week. The review does not include duties for feminine care or diapers, sources said. Client and agencies declined comment.
General Mills Taps McCann for Snacks Account
NEW YORK–McCann-Erickson Worldwide has been awarded the estimated $10-15 million non-U.S., overseas ad account of General Mills’ snacks division, sources said. McCann bested fellow roster shops DDB Needham and Saatchi & Saatchi. The client could not be reached, while McCann declined comment.
Account Activity
Safeway has moved creative duties for its $30-35 million account to roster shop Dailey & Associates, West Hollywood, Calif., from lead agency McCann-Erickson. McCann retains media duties Three New York agencies are vying for the creative portion of online broker DLJ Direct’s estimated $20 million ad account: Angotti, Thomas, Hedge; Kirshenbaum Bond & Partners; and Deutsch, sources said. Incumbent The Romann Group is not participating. The agencies declined comment, and the Jersey City, N.J., client could not be reached Astra Pharmaceuticals Wayne, Pa., has selected Merkley Newman Harty in New York to handle its $7-12 million corporate ad account, sources said. Other contenders: Leo Burnett, Chicago, and Grace & Rothschild, New York. Astra and Merkley declined comment. (Continued on page 37)