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Miller Brewing Sues Bates, Zenith
CHICAGO–Miller Brewing in Milwaukee last week filed a federal lawsuit against Bates USA and its media arm, Zenith Media Services, both in New York, seeking nearly $7 million and charging the agencies with failing to broker the best broadcast prices, provide post-buy analyses or obtain proper credits for buys on shows that lacked promised ratings or demographics. The lawsuit, filed in U.S. District Court in Milwaukee, also accuses Bates of double-billing Miller for $936,997.37

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