Hotline

– Mazda’s New Work Drops ‘World’ Theme
NEW YORK–In an effort to “elevate the brand,” Mazda will drop its “Mazda world” theme in a May ad campaign, said Steve Odell, the carmaker’s vice president of marketing and sales. The new campaign from Doner in Southfield, Mich., will retain the “Get in. Be moved” tagline for vehicles like the Miata and RX7, he said.
– McDonald’s Moves to ‘Smile’ Tag
CHICAGO–DDB previewed eight spots from its new ad campaign last week at the McDonald’s worldwide convention in Orlando, Fla.