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U S West Taps Jones-Lundin for Search
LOS ANGELES–U S West Communications has selected Chicago-based consultancy Jones-Lundin Associates to conduct a national review for the creative and media planning portions of its estimated $40 million brand, consumer, small business and Interprise data advertising account. Incumbent N.W. Ayer & Partners in New York has been invited to defend the business, according to executives at the Denver-based telecommunications company. Ayer is waiting to see how the assignments are to be divided before committing to the review, said sources.
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