Texas AG Orders Removal of Tobacco Boards
DALLAS–As part of the state’s $15 billion lawsuit settlement with the tobacco industry, Texas Attorney General Dan Morales last week informed tobacco officials that all outdoor tobacco advertising must be removed by July 2. Fifty designated billboards must come down in the next 30 days. The boards being removed early are in 16 cities or regions targeted by the Texas Department of Health because of their prominence near schools, parks or public areas. The outdoor ban includes transit ads at bus stops, taxi stands, train stations, airports and on vehicles.
Square One, LuceroBentz Break Miller Work
CHICAGO–Miller Brewing Co., Milwaukee, last week unveiled a new design for its Miller Lite cans and bottles. The company also showed distributors new television work from Square One, Dallas, for Red Dog, and new spots from Wieden & Kennedy, Portland, Ore., for Miller High Life. New Miller Lite work continues Minneapolis-based Fallon McElligott’s “Miller time” theme. That advertising also includes Spanish-language spots by LuceroBentz in Dallas, in conjunction with Fallon, and urban-oriented commercials from Fraser Smith/FSG Ad Partners in New York.
Primestar Launches Radio Shack Promotion
DALLAS–Primestar of Englewood, Colo., said last week it has launched its most extensive national retail sales initiative ever in a partnership with Radio Shack. The promotion, involving the HBO miniseries From the Earth to the Moon, is backed by in-store materials produced by The Northway Group in Dallas.
Quaker State Cuts Bozell From Review
SAN FRANCISCO–Quaker State in Irving, Texas, has eliminated Bozell Worldwide of New York from a review for its $20 million creative account, sources said. The client is considering whether to hire co-finalist Leagas Delaney here or to handle the account internally. A decision is expected this month, said sources. Quaker State officials did not return calls.
Santa Rosa Health Care Campaign Debuts
DALLAS–The Atkins Agency in San Antonio has begun a multimillion dollar broadcast and print campaign for Santa Rosa Health Care, also located in San Antonio. The spots will run for the next 39 weeks. Media placement will encompass television, radio, print and outdoor. The agency said it is the largest campaign to date for the organization, which is affiliated with Incarnate Word Health Systems.
Banowetz Develops Planned Parenthood Ads
DALLAS–Banowetz and Co. here has created a new print campaign for Planned Parenthood of Dallas and Northeast Texas that uses the line “Taking your health personally.” Ads will appear in alternative newspapers including the Dallas Observer and The Met. Local radio and outdoor ads will support the print effort.