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DELTA TO SPONSOR 2002 WINTER OLYMPICS
ATLANTA-Delta Air Lines here was designated the official airline sponsor of the 2002 Olympic Winter Games in Salt Lake City, its third-largest hub, while United Airlines in Elk Grove Village, Ill., was named U.S. Olympic Team sponsor. Delta’s agreement with Olympic Properties of the U.S. includes several brands: Delta Express, Delta Shuttle, Delta Connection, Delta Vacations, Delta Cargo and the SkyMiles frequent flyer program. Delta’s agency, Saatchi & Saatchi in New York, will create an ad campaign and two logos for the Olympics. The sponsorship fee was not disclosed; Delta, however, said it will make cash and in-kind donations. Its only previous Olympic support was during the 1996 Summer Games here.
EPB MAKES FIRST UNION BANK’S DIRECT FINALS
WASHINGTON, D.C.-Earle Palmer Brown of Bethesda, Md., is a contender in the $30 million review for Charlotte, N.C.-based First Union Bank’s direct marketing business. Other finalists are Boston’s Hill, Holiday, Connors Cosmopulos and Communications Plus of New York. Shops will present a strategic and creative assignment in two weeks. A decision is expected by April 1.
EDELMANN SCOTT ADDS PAIR OF NEW ACCOUNTS
ATLANTA-Edelmann Scott in Richmond, Va., has added two new pieces of business. The agency will handle advertising for Pleasants Hardware and Wintergreen Real Estate.
JACKSONVILLE, FLA., SHOP WINS MEDICAL CLIENT
DALLAS-Orthodontic Centers of America, a practice management firm in Ponte Vedra Beach, Fla., chose Husk Jennings its first agency of record for its professional development division. The budget is $500,000, according to the client. The Jacksonville, Fla., shop will develop an image campaign for OCA. A “lifestyle” ad breaking this month in trade magazines focuses on how OCA assists orthodontists with administrative tasks, allowing doctors more time for other endeavors. Lois/EJL in New York handles OCA’s consumer efforts.
WESTWAYNE SIGNS ACCOUNT PLANNING DIRECTOR
ATLANTA-Andrew Jones, 36, has joined WestWayne here as director of account planning. Jones comes to the agency from Porter Novelli, where he was senior vice president of strategic planning, working in that shop’s London and Los Angeles offices.
HALLMARK CARDS LOOKS FOR PROJECT AGENCIES
CHICAGO-Eugene O’Sullivan, a consultant and former agency account executive who has contacted shops for Hallmark Cards in the past [Adweek, Nov. 11, 1996], recently held meetings with at least two agencies about project assignments for the company, according to sources. The work would be supplemental to what national agency Leo Burnett in Chicago handles. A Hallmark representative said the Kansas City, Mo., company regularly talks “to a lot of people in the industry.”