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Houston, Beber Team Up for Fla. Anti-Smoking
BOSTON–Houston Herstek Favat here has joined forces with Beber Silverstein & Partners in Miami to pitch Florida’s 18-24-month, $70 million anti-smoking account, said Houston Herstek representative Marc Gallucci. About 10 Florida agencies, many of which have teamed up with out-of-state shops that have anti-smoking expertise, are pursuing the business, which is being funded by the $11.3 billion settlement Florida reached with tobacco companies last year. The William Cook Agency in Jacksonville, Fla., has paired with Asher/Gould Advertising in Los Angeles to pitch the account, according to sources. Houston Herstek, which handles the Massachusetts anti-smoking account and has agreed to be purchased by crosstown rival Arnold Communications, teamed up late last year with Asher/Gould and won anti-smoking work in Oregon.
Mullen Resigns Gitano, Lands Salomon PR
BOSTON–Mullen confirmed last week that it resigned the estimated $1-3 million account of Gitano. The Wenham, Mass.-based agency won the apparel company’s business in 1993. Executives at the Bowling Green, Ky.-based company could not be reached for comment by press time. Separately, Mullen Public Relations has been awarded an assignment from Salomon North America. The agency will handle public relations chores for the Georgetown, Mass.-based sporting goods manufacturer, which recently moved its ad account to Carmichael Lynch in Minneapolis.
Cohn Completes Broadcast Ads for Schwab
BOSTON–Cohn Godley Norwood here has unveiled its first broadcast work for San Francisco-based Charles Schwab. A pair of television commercials supporting Schwab’s Mutual Fund OneSource division are running on nightly newscasts and cable news networks, said agency chairman Rick Cohn, who heads the Schwab account. The shop had handled print work for the client’s Institutional Management and Mutual Fund OneSource for several years, Cohn said. Separately, the agency last month was awarded creative duties for Schwab’s electronic brokerage business without a review. That account had been handled by Montgomery North in San Francisco, a spinoff of Kirshenbaum Bond & Partners in New York. Billings were not disclosed. Schwab handles all media buying in-house.
Rubenstein Joins Marketing Continuum
BOSTON–Marke Rubenstein has been named senior vice president, director of public relations for The Marketing Continuum in Norwalk, Conn. She previously served as senior vice president, director of public relations for North Castle Partners in Stamford, Conn.
For the Record
BOSTON–Allen & Gerritsen in Watertown, Mass., had handled advertising for the Lahey Hitchcock Clinic in Burlington, Mass., not Boston-based Partners & Simons [Adweek, Jan. 5].