– Auditor Has No Plan to Expand Massport Probe
BOSTON–The office of Auditor Joseph DeNucci is not scrutinizing advertising expenditures as part of its ongoing probe of the Massachusetts Port Authority, a department spokesman said. Massport last week publicly conceded that it violated its own rules by spending $300,000 on broadcast, print and outdoor tourism efforts crafted by London agency RPM3, even though the assignment was made without following formal procurement procedures. Massport spokeswoman Laura White sought to downplay the latest in a string of high-profile embarrassments for Massport, which runs the Port of Boston and Logan International Airport. “Nothing new is going on” in terms of an internal investigation or corrective measures, she said. “No one gets shot at sunrise.”
– Reebok’s New Ads Pack Poisonous Punch
BOSTON–New TV ads from Reebok International airing on CBS-TV’s Survivor series have ignited controversy for apparently stretching the boundaries of good taste. One spot, titled, “Venom,” features a scenario in which a female runner mistakenly believes two men to be engaging in a sexual act. “The level of ambiguity in the ‘Venom’ spot is on the part of the female runner, not on the part of the viewer,” said Reebok global vice president of advertising John Wardley, The ads were created by Berlin Cameron & Partners, New York.
– Cashman & Katz Cashes In on Courant Campaign
BOSTON–The Hartford Courant launched an advertising campaign June 1 to create awareness for its statewide news, information and entertainment Web site, The campaign, created by Cashman & Katz Integrated Marketing, Glastonbury, Conn., includes TV, radio and print ads and features Connecticut TV personality Pat Sheehan. Ads are running on six stations during news and prime time programs, including Who Wants to Be a Millionaire, Chicago Hope, Dateline, 48 Hours, That ’70s Show, and Law and Order: Special Victims Unit.
– Onofrio Named President of Mason & Madison PR
BOSTON–Fran Onofrio has been named to the newly created position of president of Mason & Madison Public Relations. He had been vice president and general manager of the unit of Mason & Madison, New Haven, Conn.
– Accounts Roundup
BOSTON–Allied Advertising here has added the $6-7 million DreamWorks account from Moroch & Associates. Allied recently wrested another film account, Universal Pictures, from Dallas-based Moroch … The Richards Group, Dallas, won the ad account of the Recreational Boating and Fishing Foundation, Alexandria, Va., which will spend $36 million over the next six years. Pile and Co., Boston, had managed the review … The Massachusetts Bay Transportation Authority has selected Transportation Displays Inc. to oversee ad placement on subway cars, buses and transit stations. The New York agency, which has worked with transit systems in New York, Atlanta, San Francisco, London, and Washington, DC, beat out four contenders for the account, including 8-year incumbent Park Transit Displays, Weymouth, Mass.