A Office Depot Rejoins Gold Coast Advertising
ATLANTA-Office Depot confirmed Friday it will return its $60 million ad account to longtime agency Gold Coast Advertising. The move was expected [Adweek, Nov. 8]. Since leaving the Miami shop in 1996, the Del Ray, Fla., client has used three agencies, the latest being New York’s DeVito/Verdi. “No ad agency better understands Office Depot,” said Gary Schweikhart, client director of public relations. “None of the campaigns was as exciting, effective or memorable . . . they do quality work.”
A Liveprint Selects DiMassimo, Not Arnold
ATLANTA-DiMassimo Brand Advertising has won the $20 million account. The Alexandria, Va., small business marketing site chose the New York shop over Arnold Communications in McLean, Va.
December Layoffs at Long Haymes Carr
ATLANTA-Long Haymes Carr terminated 13 employees, or 6.5 percent of the workforce, on Friday, according to a source still at the agency. Citing “organizational restructuring,” LHC spokesperson Amy Schillings said the agency laid off “less than five percent” of its staff “in anticipation of growth in its interactive and planning departments.” The Winston-Salem, N.C., shop had employed 210, she said.
Sol Beer Cuts Southeast Shops From Review
ATLANTA-Both Southeast agencies have been dropped from Labatt USA’s Sol beer review, according to sources. Doe-Anderson Advertising and Public Relations, Louisville, Ky., and McKinney & Silver, Raleigh, N.C., were eliminated from the $10-12 million search, along with Mullen, Wenham, Mass., and Bos, Toronto. EPB and Kirshenbaum Bond & Partners, both New York, and Carmichael Lynch, Minneapolis are the three finalists.
ImproveNet Designates Pair of Finalists
CHICAGO-Remaining in contention for ImproveNet’s $20 million ad business are Campbell-Ewald, Warren, Mich., and Marc Advertising, Pittsburgh. USWeb/CKS, Cupertino, Calif., pitching with McKinney & Silver, Raleigh, N.C., and Cramer-Krasselt, Chicago, were cut. BBDO West, San Francisco, and Leo Burnett, Chicago, withdrew. The home remodeling online service is based in Redwood City, Calif. Select Resources International, Los Angeles, is conducting the review; incumbent Left Field, San Francisco, did not participate.
Aydlotte Lands at Van Winkle & Associates
ATLANTA-Bill Aydlotte, previously principal at defunct Aydlotte & Cartwright, has been hired by Van Winkle & Associates. Aydlotte shares creative director duties with Ralph McGill at the Atlanta shop.
J&R Kern Tops 2 for Lanier Park Hospital
ATLANTA-Lanier Park Hospital has appointed J&R
Kern agency of record for its estimated $300,000 advertising account. The Gainesville, Ga.-based agency topped a pair of Atlanta finalists, Fountainhead Pringle Dixon Pringle and Van Winkle & Associates. The 119-bed Gainesville hospital’s incumbent, T.G. Madison, did not defend the business