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Oldsmobile Sponsoring X-Files Events
CHICAGO–General Motors’ Oldsmobile division’s Intrigue model will be the sole sponsor of The X-Files Expo, a 10-city road show beginning March 6 in San Francisco. Frankel & Co., Chicago, Olds’ promotions agency, engineered the tie-in with Twentieth Century Fox Licensing and Merchandising, Pasadena, Calif. The shop will conduct dealer promotions in each participating city.

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