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– McCann Gets a Pair of Labatt›s Beer Brands
NEW YORK„Labatt USA has awarded creative duties on its Rolling Rock and Lowenbrau beer accounts to McCann-Erickson, New York, sources said. Labatt spent about $10 million in 1999 on the former, per Competitive Media Reporting. Numbers were not available on Lowenbrau for 1998-99. Both brands were shifted after incumbent Ammirati Puris Lintas merged with Lowe & Partners in November to form Lowe Lintas & Partners, sources said.
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