Boeing Sets $30 Mil. Review in Motion
LOS ANGELES–Boeing is readying a review of its estimated $30 million global advertising account. “It will be another three to four weeks before we commence,” confirmed Clark McCann, director of advertising at the Seattle-based aerospace giant. Incumbent Cole & Weber, Seattle, will be invited to defend, said McCann. C&W executives said they are adamant about keeping the business. The review was expected, but Boeing had not set a timetable [Adweek, Nov. 30]. Separately, McCann-Erickson, Seattle, is working on a project for the client’s military division, Boeing’s McCann said. He would not give further details.
Martin Lands a Lender’s Project
ATLANTA–The Martin Agency, which broke into the Kellogg stable of agencies late last year, has made further inroads with the company, snaring a project for its Lender’s bagels unit. Martin’s new task will have no immediate effect on lead agency J. Walter Thompson in Chicago, said Bernardo Rocha, director of marketing at Lender’s. Ads are not expected until next year. Lender’s spent $11 million on ads last year, a 19 percent drop from 1997, per Competitive Media Reporting.
Ayer Lures Burger King Creative From APL
NEW YORK–N.W. Ayer & Partners has named Jonathan Mandell worldwide chief creative officer, a new position. The shop had been looking to fill its top creative slot for the last year. Mandell comes from Ammirati Puris Lintas here, where he was executive vice president and managing director, creative, on the Burger King account. APL has not made a decision on Mandell’s position, said a representative. His departure caps a tumultuous week for the shop, which replaced Rick Hadala as chairman and CEO [see stories, page 5]. At Ayer, the move marks incoming CEO Mary Beth Casey’s first major hire. “[Mandell] brings a sense of creative leadership that we’ve been craving,” said Casey, who assumes her new post May 1. Ayer bills roughly $600 million and lists clients including General Motors and Continental Airlines.
Nissan Taps Designer for New Ads
Los Angeles–Nissan Motor next week breaks a campaign next week from TBWA/Chiat/Day, Playa del Rey, Calif. TV ads feature Jerry Hirshberg, head of Nissan’s design studio, and the new tagline “Driven.” In spots, Hirshberg discusses the design of a particular Nissan model such as the 2000 Xterra SUV, Maxima sedan and Frontier Crew Cab. Additional TV, print, outdoor and Web ads will support.
Account Activity
Wrangler is reviewing its $30 million account after parting with the The Martin Agency last week Data storage maker EMC fired five-year incumbent Mullen, Wenham, Mass., from its $10-15 million ad account. Pile and Co., Boston, will oversee a review Kodak’s Health Imaging unit has contacted shops about its business-to-business ad account, sources said.