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Sun Microsystems Selects Lowe & Partners/SMS
NEW YORK–Lowe & Partners/SMS here was named agency of record for Sun Microsystem’s $60-70 million account on Friday. The win followed a review that also involved Kirshenbaum Bond & Partners here, TBWA Chiat/Day, Venice, Calif., and Ingalls Moranville Advertising, San Francisco. Sources said Kirshenbaum was eliminated prior to the final round because the agency and client could not agree on strategic direction. The other contenders proceeded to make creative presentations.
Four As Honors BBDO, Richards, DeVito
AVENTURA, Fla.–The
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