– Messner Tastes Subway Creative
BOSTON– Messner Vetere Berger McNamee Schmetterer/Euro RSCG on Friday was named national creative agency by Subway following a review for the $30 million assignment. The New York agency bested Mullen, Wenham, Mass., and The Martin Agency, Richmond, Va., in the final round. Publicis & Hal Riney, Chicago, had handled the account. The Milford, Conn., sandwich shop chain last month named MediaCom, New York, for planning and buying chores.
– TFA/Leo Burnett Scores With Aprisma
BOSTON–TFA/Leo Burnett Technology Group has been retained by Aprisma Management Technologies, formerly the Spectrum business unit of Cabletron Systems. The Boston office of TFA was tapped following a review of undisclosed shops based on its success launching emerging technology brands, said Darren Orzechowski, vice president of marketing for Aprisma, Durham, N.H. TFA will craft a $4 million integrated marketing campaign focusing on positioning and building the Aprisma brand, as well as promoting Spectrum, its flagship software product. Miller/Shandwick Technologies was tapped for public relations.
– Jack Morton, Caribiner to Merge
BOSTON–Jack Morton Co. is conducting a brand audit to ascertain whether to keep its name, adopt the Caribiner name or develop a new corporate identity, according to company executives. The New York company two weeks ago said it had paid $90 million in cash for the assets of Caribiner’s communications division. Once the deal closes, the two companies will blend their Boston operations at Caribiner’s current location. Jack Morton is owned by the Interpublic Group of Cos. in New York.
– Courant to Publish Bulldog Edition
BOSTON–The Hartford Courant will introduce a Sunday early edition, available at 10 a.m. Saturday at certain single-copy outlets. Plans call for 10,000 copies to be printed initially with a $1 price. The Courant’s daily circulation is 211,866; Sunday circulation is 298,143.
– New Accounts Roundup
BOSTON–Streetmail of North Adams, Mass., which delivers local news online in 55 markets, awarded its low-seven-figure account without a review to Trone Advertising in Atlanta. … Gotham, New York, has added Empire Blue Cross/Blue Shield’s $10 million account, topping incumbent CPS Partners, Woburn, Mass., and New York shops EPB Communications and Avrett, Free & Ginsberg. … Pierce-Cotƒ Advertising, Osterville, Mass., has been tapped by Rockland Trust Cape Cod, which is buying 10 former Fleet Bank branches on Cape Cod.
– For the Record
Billings for Greenberg Seronick O’Leary & Partners were incorrectly stated [Adweek, March 20]. The agency reports 1999 billings of $41 million. … Harwood Moses Chambers in Stowe, Vt., is agency of record for Blue Cross & Blue Shield of Vermont. That account was unaffected by the assignment of Anthem Blue Cross/Blue Shield to HMS Partners of Columbus, Ohio [Adweek, March 20].