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– Nature Conservancy Seeks East Coast Shop
ATLANTA–The Nature Conservancy is talking to eight agencies about launching a major branding campaign in what will be its first national non-pro bono advertising effort. The world’s largest private conservation organization, based in Arlington, Va., has contacted East Coast shops between Washington, D.C., and New York, said its director of communications David Williamson. Williamson said determining a budget for the account would be part of the review process. An agency source who has spoken with the client said spending could go as high as $5 million.