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Geile-Rexford Wins Health Partners
CHICAGO–Geile-Rexford Creative Associates in St. Louis beat out five other finalists for the estimated $2-3 million account of Health Partners, a St. Louis-based managed healthcare company serving central Missouri and southern Illinois. Ownership and management shifts at the client led to several changes, including the departure of incumbent Sturm Rosenberg King here, which did not participate in the review. The other finalists were Icon Marketing in Kansas City, Mo., and St. Louis shops The Hughes Group, Veritas, Kupper Parker Communications and Schupp Co.

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