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ANA to Allow Agencies to Join Trade Group
NAPLES, Fla.–The Association of National Advertisers said Friday that it will extend membership in the ANA to the top 25 ad agencies. The American Association of Advertising Agencies applauded the ANA’s move, but a representative said it was premature to comment on how that decision would increase cooperation between the two trade groups. Burtch Drake, president of the 4A’s, said, “Any initiative that will allow agencies to get closer to clients is welcomed by the 4A’s.” Drake added that he did not see the ANA’s plans contradicting the 4A’s agenda.
RIAA Names 4 Contenders
NEW YORK–The Recording Industry Association of America has selected four contenders for its estimated $30 million account, sources said. They are: Bozell Worldwide here, Foote, Cone & Belding in San Francisco, TBWA/Chiat/Day in Playa del Rey, Calif., and Wieden & Kennedy in Portland, Ore.
May Selects W.B. Doner
DETROIT–May Department Stores in St. Louis selected W.B. Doner & Co. in Southfield, Mich., to handle creative development on its estimated $65 million broadcast account covering seven of its retail chains. May also heard final presentations from The Richards Group, Dallas, and N.W. Ayer & Partners, New York. Ayer withdrew from the competition after its presentation.
Snyder Acquires Database Firm
BOSTON–Snyder Communications, the parent company of Arnold Communications in Boston, has purchased Response Marketing Group in Richmond, Va., in an exchange of stock valued at $52 million. The acquisition marks the Bethesda, Md.-based holding company’s entry into database modeling and analysis.
Account Activity
Airtouch Cellular has hired Grey’s MediaCom, New York, to handle its estimated $100 million national media buying account, as expected [Adweek, Aug. 10]. AirTouch said it will select an agency by the end of the fourth quarter for its creative account currently in review. Sources said Campbell Mithun Esty, Minneapolis, is the front-runner. Other contenders are Kirshenbaum, Bond & Partners, New York and San Francisco; BBDO, Minneapolis, and Bozell Worldwide, Costa Mesa, Calif. MoneyGram Payment Services in Lakewood, Colo., has contacted at least five Midwest agencies about its estimated $10 million account, sources said, after splitting with McNamara, Stewart, Saperstein in New York Pacific Gas & Electric, San Francisco, has kicked off an agency search for its estimated $10 million account, which has been handled by McCann-Erickson in San Francisco for more than 20 years, sources said.
Consultant Lee Ann Morgan of The Partnership in New York has been hired to assist. McCann will defend the busines. PG&E executives could not be reached McCann-Erickson in Seattle picked up the estimated $12 million American Family Publishers account.