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CARTER CONSOLIDATES ADVERTISING AT BATES USA
NEW YORK-Carter-Wallace has consolidated its consumer products account at Bates USA here, awarding the shop an additional $10 million or so in billings. Bates, which handles the Arrid and Trojan accounts, picks up ad responsibilities for the Pearl Drops, Nair and First Response brands, previously at Avrett, Free & Ginsberg here.

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