Russell Athletic Restarts $10 Mil. Review
ATLANTA–Agency sources reported that Russell
Athletic has restarted its advertising review. Russell, Alexander City, Ala., confirmed earlier this fall it was reviewing its estimated $10 million account, but then put the process on hold for internal reasons. Sources said the client will hear presentations shortly and may have a decision before year’s end. Russell did not return calls at press time. The last time it had an AOR relationship was in 1996 with BBDO in New York.
Bayer, Pursell Seek Shop for Y2K Product
ATLANTA–An official with Bayer Corp., Kansas City, Mo., confirmed last week that the firm is evaluating agencies for a new lawn and garden pesticide it has developed with Pursell Industries, Sylacauga, Ala. Market development manager Tim Mannchen said Bayer has reduced the list of contenders, though he declined to identify shops or reveal planned spending. The product, as yet unnamed, will be available in spring 2000.
First Union Sends Business to Brouillard
BOSTON–First Union Corp., Charlotte, N.C., has assigned its $5-8 million wholesale financial products account to Brouillard Communications, New York, sources said. The J. Walter Thompson unit outclassed client roster agencies Hill, Holliday, Connors, Cosmopulos here and Citigate, New York, in the review’s final round, sources said. Officials at Pile and Co., the consultancy here that oversaw the competition, and the shop either declined comment or could not be reached.
Ericsson Mobile Phones Moves to Wunderman
CHICAGO–Ericsson Mobile Phones, Research Triangle Park, N.C., named Wunderman Cato Johnson its first agency of record for channel marketing. The $15 million account includes consumer promotions and trade programs with key retailers in the U.S., Canada and Latin America. WCJ here will head the account; its Miami office will oversee programs in Latin America.
Agency Won Teams With Mars for Nascar
DETROIT–Mars Advertising, Southfield, Mich., has teamed with Agency Won, a Mooresville, N.C.-based sports marketing agency, to offer Nascar marketing opportunities to prospective clients. Agency Won will handle on-track programs such as show car events, hospitality and off-track events like licensing and driver endorsements. Mars will be responsible for off-track, account-specific marketing programs.
Financial Services Account Goes Into Play
ATLANTA–Consultant Bedford Group has issued a request for proposal in a $70 million review for an unidentified financial services client. Agency principal Jane Bedford said she could neither confirm nor deny that she was conducting a review. Bedford is already said to be overseeing a review for insurance and financial services firm USAA of San Antonio [Adweek, Aug. 10]. Bedford declined to discuss that review as well.