Goodby Awarded $10-15 Mil. Dreyer’s Project
SAN FRANCISCO–Goodby, Silverstein & Partners has been awarded an estimated $10-15 million assignment from Dreyer’s Grand Ice Cream, Oakland, Calif., after a review of nearly 20 agencies nationwide. The San Francisco shop will handle ad duties for an undisclosed new product launching in 1999. Lead Dreyer’s shop Goldberg Moser O’Neill, San Francisco, did not participate in the review, and its estimated $30 million account is not affected, said Mary Seggerman of consultancy Seggerman & Co., Berkeley, Calif., which conducted the search.
TBWA/C/D to Fold In The Persuasion Group
LOS ANGELES–TBWA/Chiat/Day plans to fold The Persuasion Group, a spinoff division created by former president and worldwide Nissan account director Tom Patty, back into the main agency, said sources. Meanwhile, the Playa del Rey, Calif.-based agency is in discussions with Nissan Motor Corp. U.S.A. about creating a separate shop called Blacktop dedicated to dealer advertising. “We’re always looking at ways to improve our communications, but right now there’s no firm commitment to do this,” said a representative at Gardena, Calif.-based Nissan. Agency executives declined to comment.
Leagas Tapped for Adidas Interactive
SAN FRANCISCO–Leagas Delaney in San Francisco has picked up interactive duties for its largest client, Adidas America. The agency will work with ESPN Internet Ventures, New York, on content and design of a Web sponsorship program tied to Major League Soccer. The agency is also working on interactive promotions for Adidas’ golf products, sources said.
Rubin Postaer Opens Chicago Branch
LOS ANGELES–Rubin Postaer and Associates is opening a Chicago office, its first full-service unit outside Santa Monica, Calif. The office, slated to open Jan. 4, will be headed by a trio of executives formerly at Publicis & Hal Riney, Chicago. RPA’s 17-person field service office in Arlington Heights, Ill., servicing flagship client American Honda Motor Corp., will relocate to Chicago.
Three Stooges Appear in New Carl’s Jr. Spots
LOS ANGELES–The Three Stooges are featured in four new Carl’s Jr. TV spots that broke over the weekend. The 10- and 30-second ads from Los Angeles agency Mendelsohn/Zien Advertising introduce the burger chain’s new themeline, “We didn’t invent messy food, we just perfected it,” by showing old footage of the numskulls engaging in food fights.
Accounts Roundup … Asher Breaks Legoland Ads Asher & Partners, Los Angeles, will break its first TV work for soon-to-be-opened amusement park Legoland California this week. The agency won the estimated $10 million account in a review earlier this year. … Grant, Scott & Hurley has won creative duties for Sears Point Raceway, Sonoma County, Calif., following a review of undisclosed shops.