Hotline


Sara Lee Narrows $80 Mil. Media Contest
CHICAGO–Sara Lee has winnowed the list of contenders vying for its $80 million domestic national broadcast and print buying account, sources said. Surviving the cut: Grey Advertising’s MediaCom, New York; incumbent Ammirati Puris Lintas, also New York, pitching with Western International Media, Los Angeles; and DDB Needham’s Optimum Media unit in New York.

McCann Snares $25 Mil. From SmithKline
NEW YORK–McCann-Erickson here was awarded the estimated $25 million ad account for the direct-to-consumer anti-depression drug Paxil from SmithKline Beecham following a review, sources said. The client did not return calls; the agency referred calls to the client.

Leap Group Deal with Y&R Stalled
CHICAGO–Leap Group’s deal to sell its Asian American agency Kang & Lee and the AT&T business of its YAR Communications unit to Young & Rubicam has been stalled by legal wranglings. YAR principals Yuri Radzievsky and his wife, Anna, filed for arbitration and, subsequently, a lawsuit claiming the deal breached their employment agreements. The arbitration request and suit have been dropped and the parties are negotiating a settlement.

Pearle Moves $40 Mil. Account to Barkley
CHICAGO–Optical retailer Pearle Vision assigned its estimated $40 million account to Barkley Evergreen & Partners, Kansas City, after parting with McCann-Erickson, New York. Cleveland-based Pearle called the split with McCann a mutual decision. Also considered, according to sources, were Campbell-Ewald, Warren, Mich.; W.B. Doner & Co., Southfield, Mich.; and Wyse Advertising, Cleveland.

FCB Courting U.K. Creative Director
SAN FRANCISCO–Foote, Cone & Belding is in talks to hire Tony Cox, executive creative director of BMP DDB in London as executive creative director of its San Francisco office, sources said. Cox would fill the post vacated by Paul Wolfe earlier this year. “Nothing has been finalized,” said Brendan Ryan, chief executive officer of FCB Worldwide.

Agency and Account News
Juno, an online service based in New York, is talking to agencies about a $15 million ad account, sources said. It could not be determined at press time whether the incumbent, Jordan McGrath Case & Partners, is participating. The Office of National Drug Policy has delayed its decision on its $780 million four-year antidrug review until the end of October, said Alan Levitt, director of the ONDCP’s ad effort. Three shops remain in the review: Bates USA and its media arm, Zenith Media, Ogilvy & Mather, and Western Media, which has teamed with Margeotes/Fertitta + Partners, New York, for the pitch As expected, Sprint will no longer use actress Candace Bergen as its spokesperson. Sprint has no immediate plans to replace Bergen, who appeared in several campaigns created by J. Walter Thompson during the past eight years DDB Needham, New York, has hired Robert Deutsch, a cultural anthropologist, as a full-time, consultant in the agency’s account planning department. Deutsch was president of Meta4ics, a consultancy in Fairfax, Va.