A Metamor Worldwide to Rate 4 Finalists
DALLAS–Finalists for the $10-15 million account of Metamor Worldwide are Price/McNabb, Charlotte, N.C.; Trone Advertising, High Point, N.C.; TFA/Leo Burnett Technology Group, Austin, Texas; and Emmerling Post Advertising, New York, sources said. Trone is agency of record for PSINet, which acquired Metamor last month. Pile and Co. of Boston is managing the review for the Houston-based client, a $500 million high-tech company involved in e-commerce and computer networking.
A Forza Creates Arkansas Medical Campaign
DALLAS–A dozen red roses. A sunrise. A birthday cake. Evoking strong visual images, the words in white type fade in and out against a black background in a statewide television campaign from the Arkansas Foundation for Medical Care to alert the public about diabetic blindness. The TV spot and its tagline, “You lose a lot when you lose your sight,” were developed by Forza Marketing Group in Little Rock, Ark.
A Burnett, Moroch Win Michigan McD’s
CHICAGO–The team of Leo Burnett and Moroch &
Associates prevailed over the tandem of Kragie/Newell and DDB Chicago to win McDonald’s $12-15 million co-op business in Michigan. Chicago-based Burnett bought a minority stake in Moroch of Dallas last December. The two agencies are also pitching the chain’s co-op business in New England, sources said. Arnold Communications in Boston is the incumbent.
A Richards in Boating, Fishing Semifinals
BOSTON–The Richards Group is one of six agencies selected to compete for the Recreational Boating & Fishing Foundation’s advertising assignment. In addition to Richards in Dallas, contenders for the Alexandria, Va.-based account, worth $36 million over five years, are: Austin Kelley Advertising, Atlanta; Carmichael Lynch and Martin/Williams, both in Minneapolis; Loeffler Ketchum Mountjoy, Charlotte, N.C.; and Long Haymes Carr, Winston-Salem, N.C. The recently formed nonprofit group is funded through The Sportsfishing and Boating Safety Act of 1998. The winning shop will be asked to fashion campaigns promoting boating, fishing and the appreciation and conservation of the nation’s aquatic resources. The ability to create advertising across a variety of media is paramount, according to the client. A cut to finalists will be made in mid-April, with a decision coming in early May, said Judy Neer of Pile and Co., the Boston consultancy overseeing the review.
A Iomega Begins Search for New Agency
LOS ANGELES–Iomega, the maker of Zip data storage drives, is on the lookout for a new advertising partner, having split recently with Euro RSCG/DSW of Salt Lake City. The Roy, Utah-based client has enlisted Select Resources International in Los Angeles to conduct an agency search, which is likely to be concentrated in the West, Southwest and Midwest. Initial billings are $30-35 million, but are expected to increase up to $50 million. The company is repositioning itself following the arrival of a new management team with a packaged-goods background