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DreamWorks Splits Media Buying for Now LOS ANGELES--DreamWorks SKG, Universal City, Calif., has decided to split media buying duties between two shops for the time being, and will choose one of them for its $85 million account by the end of the year. Incumbent Focus Media, Santa Monica, Calif., will serve as agency of record for the upcoming feature film Antz, while GSD&M, Austin, Texas, will handle similar duties for Prince of Egypt, said DreamWorks representative Amy Gruberg. "We will evaluate [the results of each media plan] and decide between [the two shops] by the end of the year," Gruberg said. Both films are scheduled for release in the fourth quarter. Modem Media.Poppe Tyson Wins ETrade LOS ANGELES--ETrade, Palo Alto, Calif., has named Modem Media.Poppe Tyson, San Francisco, its interactive agency of record. The agency will be assigned the task of managing a host of marketing alliances that the online brokerage recently cut with America Online, Yahoo and Ziff-Davis' ZDNet. The company has said it intends to recruit a million new customers over the next 12-18 months, and has apportioned $100 million to achieve this goal. Gotham, New York, remains ETrade's traditional agency. Reviews Roundup ... Mitsubishi Narrows to 3 Mitsubishi Electric America has narrowed the review for its estimated $2-3 million corporate business-to-business account to three finalists: LVL Advertising, Palo Alto, Calif., D'Arcy Masius Benton & Bowles, Los Angeles, and Publicis Technology, San Francisco. The finalists will make speculative creative presentations to the client, with a decision to be made later this month. ... Allied Domecq, Southfield, Mich., has selected three agencies for final presentations later this month in the review for its $12 million Kahlœa brand liqueur account. Making the finals were incumbent Lois/EJL and BBDO, both Chicago, and Square One, Dallas, according to an Allied representative. Roster shop ID8, Los Angeles, was among the four shops to be cut. A decision is expected in September. ... Athletic shoe maker And 1 has selected two finalists, Crispin Porter & Bogusky Advertising, Ft. Lauderdale, Fla., and Siano Di Leonardo, Philadelphia, to compete for its estimated $3 million account, according to Errin Cecil-Smith, director of public relations for the Rosemont, Pa.-based company. A decision could come before the end of this week, Cecil-Smith said. Earlier contenders in the review included Bulldog Drummond, San Diego; The Lord Group and DCA Advertising, both New York; Holland Mark Martin Edmund, Boston; and undisclosed others. McCann's PG&E Ads Feature Utility Workers SAN FRANCISCO--McCann-Erickson here breaks a new, estimated $5-7 million image campaign this week for Pacific Gas & Electric Co., featuring the "heroic" efforts of some of the utility's thousands of employees. The tagline: "We deliver energy."

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