Fox Sports Backs Outdoor Blitz in Miami
ATLANTA–With Super Bowl XXXIII in Miami this week, WongDoody of Los Angeles has plastered the city with images of Fox Sports’ NFL pregame TV anchors. The outdoor effort–which includes transit shelters, bus wraps and outdoor boards, among other media–shows 1930s’ vintage images of football players with the faces of Fox’s Terry Bradshaw, James Brown, Chris Collinsworth and Howie Long. Carrying a “Legends of the pregame” theme, the promotion is aimed at media buyers in town for the Super Bowl.
Royal Shell Properties to Spiro & Waites
ATLANTA– Spiro & Waites Advertising, Marketing and Public Relations of Fort Myers, Fla., has been named agency for Royal Shell Vacation Properties. The shop has been assigned advertising, media and public relations for the client, which represents more than 100 properties in Sanibel and Captiva Islands in the Gulf of Mexixo. Billings were not disclosed.
Richards Breaks Super Spot in Atlanta
DALLAS–In the wake of the Atlanta Falcons’ surprise appearance in Super Bowl XXXIII, Atlanta-based Chick-fil-A will debut one of its new TV spots during the game in the Atlanta market. Called “Bottom’s Up,” the 30-second ad from The Richards Group here features a close-up of a large man’s behind, before a voiceover says, “Too many burgers? Try chargrilled chicken.” The shot then pans to show the man was being followed by a camera strapped to a cow, serving as a Chick-fil-A ad mascot promoting the consumption of fowl. “Eat mor chikin” remains the tagline.
Triumph Cycles Get National Print Ride
LOS ANGELES–Evans, Hardy + Young is giving British-made Triumph motorcycles its first full tour of America in 20 years. The Santa Barbara, Calif., shop is creating five or six print ads for Triumph Motorcycles America of Peachtree City, Ga. The ads marry color shots of modern Triumphs with photos of the legendary ’50s and ’60s models. Work will break in March motorcycle magazines and run through the summer.
Forbes Consumes More Pizza Hut Biz
DALLAS–The Forbes Group here has added nearly $7 million in new billings by picking up additional Pizza Hut franchisee markets for print planning and buying, research and collateral. Forbes, part of the Broadwell Marketing Group in Dallas, acquired four designated marketing areas in Florida and California to bring its total number of Pizza Hut restaurants to 5,142 in 171 DMAs across the country.
Converse Releases New Arnold Effort
BOSTON–Eschewing broadcast media for highly targeted national magazine buys, Converse has launched a brand-building effort intended to link its diverse shoe lines via the existing “Stay true” tag. The series of 8-10 ads was developed by Arnold Communications here.