L.L. Bean Awards Ad Business to Mullen
BOSTON–Mullen has been selected to handle the estimated $20-25 million advertising account of L.L. Bean. The Wenham, Mass., agency was chosen over finalists The Richards Group of Dallas and Carmichael Lynch of Minneapolis for the Freeport, Maine-based catalog retailer’s account. Incumbent Bronner Slosberg Humphrey of Boston declined to defend the business, but its Strategic Interactive Group retains online assignments for L.L.

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