FCB Keeping Sunkist Growers Account
LOS ANGELES–Foote, Cone & Belding will hold onto longtime client Sunkist Growers, following a review of its account, said sources close to the review. FCB’s Los Angeles office prevailed over finalists Deutsch/LA, Marina del Rey, Calif., McCann-Erickson, Los Angeles, and Bozell Worldwide and Bates USA, both in New York. The account is worth $7-8 million. Executives with the Sherman Oaks, Calif.-based company did not return phone calls. FCB declined to comment.
Merchants Sue L.A. Over Liquor Ad Ban
LOS ANGELES–A coalition of restaurant owners, grocers and beer, wine and liquor makers has filed a lawsuit in federal court challenging the city of Los
Angeles’ ban on outdoor alcohol advertising, which is scheduled to take effect in October. The group claims the city’s ordinance, which was passed last year, violates marketers’ First Amendment right to advertise a legal product. The ordinance prohibits all alcohol advertising within 1,000 feet of any residence, church, school, youth center or park. It also forbids stores from displaying the ads in windows or in places inside the shop that can be seen from the street. The suit, filed in U.S. District Court in Los Angeles, claims the ordinance “is not based on any compelling interest or need of the City and is not the least restrictive means the City could adopt to achieve its goal of reducing the illegal purchase and consumption of alcoholic beverages by minors.”
Reviews Roundup … Mercedes Dealers Eye 2
The Mercedes-Benz Retailers of Southern California have narrowed their search to two finalists, according to sources close to the review. Merkley Newman Harty, New York, and Ground Zero, Marina del Rey, Calif., are the remaining shops vying for the $6-10 million account. Eliminated from consideration last week were Townsend & O’Leary, Irvine, Calif., and WongDoody, Seattle and Santa Monica, Calif. A decision is expected this week. … Goldberg Moser O’Neill, San Francisco, has been awarded the $15-20 million ad account for following a review that included two other undisclosed Bay Area shops. The review was led by Brodia’s new vice president of marketing, Ron Benza, the former general manager of McCann-Erickson, San Francisco [Adweek, Aug. 9]. GMO will create a national multimedia campaign for the free, Web-based shopping service that will break during the fourth quarter. Brodia, San Francisco, offers consumers buying products online an “e-wallet” that can hold multiple credit-card numbers and shipping addresses. … After a review, online lender has tapped J. Walter Thompson to spearhead an $18 million national marketing and branding campaign. The agency’s San Jose, Calif., technology group will develop the online and offline marketing strategy, with a rollout targeted for mid-November. Brian Jaffe, senior vice president of marketing and investor relations for, said the company chose JWT because of its “depth and breadth of experience in e-commerce and technology communications.