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Spalding Performs Brand Equity Reviews
BOSTON-Spalding Sports Worldwide is conducting what senior vice president Scott Creelman described last week as brand equity reviews. Creelman insisted that any change in marketing strategy as a result of the reviews of the Spalding, Top Flite and Etonic brands was unlikely to affect its agency lineup. He declined to identify the outside consultants retained by Spalding to conduct the surveys. Boston-based Hill, Holliday, Connors, Cosmopulos has worked with Spalding for the past 20 years promoting both Spalding and Top Flite. Advertising for Etonic in Brockton, Mass., is handled by Boston-based Greenberg Seronick O’Leary & Partners. Spalding in Chicopee, Mass., was bought a year ago by New York-based Kohlberg Kravis Roberts & Co. “KKR does not get involved in day-to-day management issues such as advertising,” said
company spokesperson Ruth Pachman.

Saatchi Resigns Bell Atlantic
NEW YORK-Bell Atlantic will split up an estimated $30-40 million in ad billings resigned by Saatchi & Saatchi Advertising last week among its existing roster of ad agencies, said Janet Keeler, vice president of brand management and marketing communications for the New York-based company, which recently completed its $25 billion merger with Nynex. Despite rumors that Bell Atlantic would consolidate its agency roster, Keeler said the company will continue to work with Arnold Communications in Boston, The Lord Group in New York, Tierney & Partners in Philadelphia and DraftDirect in Chicago. Bozell Worldwide handles ads for a separate cellular unit of the company. Bell Atlantic may add more shops in the future as it realigns agency assignments on its roughly $150 million account, sources said.

KSV, Communicators Go Separate Ways
BOSTON-KSV and Communicators Group, which merged nearly three years ago to form KSV Communicators, have split. Communicators Group in Brattleboro, Vt., is led by former KSV Communicators partner Jim Hormel and has about 10 employees. KSV, which has a staff of 30, will continue operations from its offices in Burlington, Vt., and Montreal, said KSV official Yoram Samets.

Leonard/Monahan Helps Mass. Recycle
BOSTON-Leonard/Monahan in Providence, R.I., recently kicked off its recycling campaign for the Massachusetts Department of Environmental Protection with a day of recycling activities in the neighborhood of East Boston. Mayor Tom Menino and local sports celebrities took part in the event. The campaign also includes outdoor and print ads that broke in community newspapers.

‘Boston’ Magazine Appoints New Publisher
BOSTON-Boston magazine has named David Lipson acting publisher. He replaces his cousin, Alan Klein, who had been publisher for the past four years. David is the son of Herbert Lipson, president of Metrocorp, the parent company of Boston magazine.