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Focus Lands First Client Since Loss of GTE
DALLAS–The Focus Agency here has landed its first piece of business since losing its sole account from GTE Corp. in February. Brian Hoekelman, manager of marketing communications for Denver-based long-distance provider Qwest Communications, confirmed that Focus has been given marketing assignments related to customer acquisition. Direct marketing will be the thrust of Focus’ work, Hoekelman said. Billings were undisclosed. Peter Kim’s Bright Sun consultancy in New York was hired by Qwest in May and remains brand strategy agency, Hoekelman said.