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CME Wins Penske Account
DETROIT-Penske Auto Center in Troy, Mich., has awarded its $15-22 million account to Campbell Mithun Esty in Minneapolis. McCann-Erickson in Troy was the other finalist. Harris, Baio & McCullough in Philadelphia previously handled the account.
AutoNation Seeking Promotion Agency
ATLANTA-AutoNation USA, a unit of Republic Industries in Fort Lauderdale, Fla., is said to be shopping for a sales promotion agency. The assignment stems from a desire to adopt a new merchandising strategy, sources said.
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