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AirTouch Launches Creative Review
SAN FRANCISCO–Wireless communications company AirTouch Cellular, Walnut Creek, Calif., is inviting agencies nationwide, including its six roster shops, to participate in a review for the creative portion of its estimated $100 million consolidated advertising account. A decision is expected by year’s end. Consulting firm Mitchell Madison Group here will conduct the review. The client is also holding a review for its consolidated media buying business, which is expected to go to Grey Advertising, New York, later this month.
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