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Temerlin Touts NationsBank Conversion
DALLAS–Temerlin McClain of Irving, Texas, last week released a 90-second television spot that unveiled client NationsBank’s change to the Bank of America name following its merger with BoA. The ad aired on ABC’s Nightline and CNN’s Moneyline on Sept. 30 and was repeated Oct. 1 on CNN, according to a client representative in Charlotte, N.C. Temerlin is currently in a review for the $80-100 million consolidated account of the new corporation. Other contenders include BoA incumbent Deutsch in New York and Marina del Rey, Calif.;