New York Trio Makes Bank One Finals
ATLANTA–At least three New York agencies have made what sources said is the final round of Bank One’s $60 million review. Sources confirmed last week that DMB&B, Deutsch and TBWA/Chiat/Day are in contention, though officials with those shops would not comment. The account had been at The Martin Agency in Richmond, Va. Martin decided not to defend the account in order to pursue the Discover Card business. Bank One officials did not return calls at press time.
SeaEscape Breaks Print, Radio Effort
ATLANTA–SeaEscape Cruises, headquartered in Fort Lauderdale, Fla., introduced an advertising campaign last week that informs consumers about its expanded on-board activities. The ads were created by G&L Group, also in Fort Lauderdale. The campaign carries the new tagline, “SeaEscape to a ship full of fun.”
Peak/Biety Attracts High-Tech Business
ATLANTA–Peak/Biety has been hired to handle communications for Niborex, a new computer support specialist involved in networking and software management. Both companies are located in Tampa, Fla. The agency has begun production of initial corporate positioning materials. It is also performing research to determine strategies for new products and services expected from the client this summer. Account billings have not been determined.
Senior Producer Lewis Departs Richards
DALLAS–Harvey Lewis, one of three top-level producers at The Richards Group here, last week left the shop to pursue freelance opportunities, he said. Lewis was senior broadcast producer on the $180 million Atlanta-based Home Depot account, for which he will continue working on a contract basis. The producer left Richards to seek “new challenges,” he said. “I think in the long run, I’ll probably end up with another agency.”
Dairy Management Reduces Review to 4
CHICAGO–Dairy Management Inc. in Rosemont, Ill., has selected four agencies to compete for the $29 million creative account of its cheese business. Finalists DDB Needham and Euro RSCG Tatham, both Chicago; Goodby, Silverstein & Partners, San Francisco; and BBDO, New York, will present before a committee of client officials and managers from DMI member groups. A selection is expected in May. DMI split with Leo Burnett earlier this year. Media is at Bozell Worldwide, which also handles DMI’s fluid milk creative account.
Mullen Releases L.L. Bean Campaign
BOSTON–“Start here. Go anywhere” is the theme of Mullen’s first television and print campaign for L.L. Bean. The ads show people enjoying various outdoor activities. Primary visuals in the six print executions and upcoming TV spots were photographed in New Zealand last December. When Mullen won the business last year, spending was projected at $20 million