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Sun Microsystems Selects Lowe & Partners/SMS
NEW YORK–Lowe & Partners/SMS here on Friday was named agency of record for Sun Microsystem’s $60-70 million account. The win followed a review that also involved Kirshenbaum Bond & Partners, TBWA Chiat/Day, Venice, Calif., and Ingalls Moranville Advertising, San Francisco. Sources said Kirshenbaum was eliminated right before the final round because the agency and client could not agree on strategic direction. The other three contenders proceeded to made creative presentations.
Suissa Miller Unveils Acura Repositioning Ad
LOS ANGELES–Suissa Miller last week broke a 30-second ad on network TV for the Acura RL.
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