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Mullen Creates ‘Ted’s Résumé’ for Monster.com

BOSTON—In what could be its last work for Monster.com, Mullen this week breaks a TV campaign for the Maynard, Mass., client touting its résumé posting function. Commercials introduce fictional character “Ted,” who posts his résumé on Monster.com and immediately begins receiving job offers and fruit baskets from potential employers as the network news follows his progress. Meanwhile, the London office of Saatchi & Saatchi is about to break a campaign for Monster.com in Europe. The work, which includes three TV spots and a dozen print ads, toys with the internal thoughts of job seekers, sources said. The tagline is, “Beware of the voices.” On Wednesday, Mullen, Wenham, Mass., met with Monster.com for a final round of pitches to defend the $75-90 million account against Arnold Communications, Boston, BBDO New York, and Wieden + Kennedy, Portland, Ore.

MOTT Chooses Coastal International

BOSTON—The Massachusetts Office of Travel & Tourism and the Department of Economic Development have selected Coastal International to handle a Canadian public relations and marketing campaign. The Toronto agency beat out seven undisclosed Canadian firms. The budget is estimated at $150,000 to $250,000 per year. MOTT’s lead agency for U.S. advertising is CGN Marketing & Creative Services in Boston, which is not affected by the Canadian assignment.

DW Group Wins MidnightTrader.com

BOSTON—DW Group added MidnightTrader.com, a Web site for after-hours equity market news and analysis, to its client roster. 24/7 Media, Boston and Via, Portland, Maine, were identified as finalists for the account. The creative marketing firm is planning a full company launch, which will likely include TV and print ads, according to Kyle C. Murphy, CEO and new business director atDW Group. The budget is approximately $1.5 million. The campaign will likely break in January.

BGG Breaks Radio, Print Ads for Notre Dame

BOSTON—The Bedford Granite Group, Bedford, N.H., recently completed a multimedia campaign for Notre Dame College in Manchester, N.H. It’s the first time the college has used TV spots to recruit students. Ads focus on the intimate size of classes, challenging course work and respected professors. Budget for media and creative is in the mid six figures. The college has been a client of the agency for two years. The campaign consists of three 60-second radio spots, two 30-second TV spots and two print ads.

PTC and Omtool Choose TechMarcom

BOSTON—TechMarcom has been retained by Omtool, Salem, N.H., and has been tapped for project work by PTC, Waltham, Mass. Jon Boroshok heads the Westford, Mass., agency, which describes itself as “an alternative hybrid of virtual independent agency and senior freelance high-tech PR specialists.” Boroshok created the company to serve the special needs of start-ups. TechMarcom’s other accounts include ASP GeePS.com, Livineasy and Angstrom Microsystems.