Shoney’s Restaurants Narrows List to 4
ATLANTA–Finalists for Shoney’s Restaurants’ $15 million account are incumbent Bernstein-Rein, Kansas City, Mo.; Long Haymes Carr, Winston-Salem, N.C.; McKinney & Silver, Raleigh, N.C.; and Partners & Shevack, New York. Final presentations are set for Dec. 3 at the company’s Nashville headquarters.
FCB Adds Taco Bell, May Give Up Flagstar
LOS ANGELES–Taco Bell named Chicago-based TN Media to handle its $200 million national and local media buying account, previously at Bozell in Costa Mesa, Calif. Additionally, Foote, Cone & Belding here was assigned the estimated $70 million field marketing account the for Irvine, Calif.-based client. The assignments were expected [Adweek, Nov. 3]. FCB is expected to give up part or all of its Flagstar Corp. accounts–including creative and media work for El Pollo Loco and Coco’s restaurants, and media duties for the Carrows chain, with total billings estimated at $30 million.
Alamo Rent-A-Car Considers 4 Finalists
CHICAGO–Alamo Rent-A-Car in Fort Lauderdale, Fla., is considering four finalists for its estimated $20 million account, according to sources. They are: Bernstein-Rein, Kansas City, Mo.; McCann-Erickson, Atlanta; and New York shops Foote, Cone & Belding and Lowe & Partners/SMS. Incumbent Hal Riney & Partners, San Francisco, resigned the account.
Bozell Worldwide Reduces Chrysler Staffing
DETROIT–Bozell Worldwide eliminated several dozen positions nationwide late last week as part of a restructuring of operations servicing its largest client, Chrysler Corp., said agency representative Eileen Wunderlich. Roughly 30 people–half in the agency’s Southfield, Mich., office, the rest from its 25 field offices across the country–were let go, according to sources. Chrysler has been consolidating its dealer network, and most of the agency’s layoffs eliminate redundant positions, she said.
Wyse Advertising Assigned Signature Media
CHICAGO–Signature Brands, Twinsburg, Ohio, assigned the estimated $12 million media planning and buying account for its consumer products, including Mr. Coffee, to Wyse Advertising, Cleveland. Meldrum & Fewsmith Communications, Cleveland, continues to handle creative duties.
W. Pendleton Tudor Retires From Adweek
LOS ANGELES–W. Pendleton Tudor, chairman of the executive committee of Adweek Magazines, retired last week, nearly 20 years after co-founding Adweek. Tudor, Jack Thomas and Ken Fadner founded the company in 1978 by acquiring three regional magazines that covered the ad business: Anny, Sam and Mac. These were combined and rechristened Adweek.