In Battle of Jackhammers: B’Ham, 1; Dallas, 0
ATLANTA–Months after learning their new agency moniker was already being used by another shop, the principals of Jackhammer, a spinoff of The Richards Group in Dallas, agreed to drop the name. The agency has been redubbed Pyro. Last year, Pyro principals were contacted by Chris Goldschmidt, president and creative director of Jackhammer in Birmingham, Ala. [Adweek, June 9, 1997]. Goldschmidt said his $2.8 million shop had been using the Jackhammer name since 1995. “We decided that rather than incur legal expenses, we would change the name,” Pyro principal Todd Tilford said. Tilford would not say if his shop was required to reimburse Goldschmidt for legal expenses related to the agreement.
Mexico Tourism Heads Into Review
DALLAS–The Mexico Ministry of Tourism is preparing to solicit a request for bids for its estimated $7-10 million advertising account, currently at Noble/D’Arcy Masius Benton & Bowles in Mexico City. The account includes TV and print ads for the U.S. and Canada. Noble, whose contract expires April 6, plans to defend.
IBM Exit Leads to Layoffs at Greenstone
ATLANTA–Greenstone Roberts Advertising in Orlando, Fla., laid off four of its 26 employees last week, the agency confirmed, in response to losing direct marketing duties from the Tampa, Fla., office of client IBM. Sources estimated the billings at $1 million. IBM has consolidated its global direct assignments among four shops in New York, Boston and Connecticut.
Accounts Roundup
ATLANTA–The Miami Heat NBA team assigned its estimated $1 million local Hispanic and general market account to Zubi Advertising, Coral Gables, Fla., sources said. Zubi officials referred calls to the client, which could not be reached. . . NewsLetters Plus gained $6 million in increased business. A major expansion of its American Express account doubled that client’s billings to $2 million. The Atlanta shop also re-signed clients Norwegian Cruise Line, Schering Corp., Merck & Co. and Physicians Mutual and Physician’s Life Insurance Cos. . . Miami’s Courtney & Watson added three accounts with combined billings of $1 million-plus. Ryder Transportation Services, Radisson Aruba Resort and Casino and the Miami-Dade Homestead Motor Sports Complex are C&W’s new clients. . . Early Works Galleries in Hunts-ville, Ala., named GodwinGroup in Jackson, Miss., to handle advertising for its new interactive history museum. The 18-month budget is $500,000.
For the Record
Kurt Tausche is president, chief creative officer and partner at Cole Henderson Drake in Atlanta. . . Del Rivero Messianu in Coral Gables, Fla., is among the partners aligned with Miami-based Crispin Porter & Bogusky to handle Florida’s $70 million anti-tobacco account [both Adweek, Feb. 9].