“GMO Lands Bam!’s Micron Account
LOS ANGELES-Personal computer manufacturer Micron Electronics of Nampa, Idaho, has awarded its estimated $50 million global advertising account to Goldberg Moser O’Neill in San Francisco without a review. Officials with incumbent Bam! in Austin, Texas, could not be reached for comment. Per published reports, Bam! resigned the account last week after the departure of key marketing executives. The account win comes just weeks after GMO resigned the $70 million Dell Computer home and small business retail business, ending an 11-year relationship. GMO will be a “total marketing partner” for Micron, according to agency chairman Fred Goldberg. It will create a branding campaign, direct marketing and interactive projects for the client.
“Ralston Purina Assigns Hispanic Promos
DALLAS-LatinWorks Marketing, a newly formed Hispanic marketing company in Austin, Texas, was assigned promotional and communications assignments from pet food supplier Ralston Purina in St. Louis. Billings were undisclosed. LatinWorks also maintains an office in Los Angeles.
“GSD&M Is in Budget, Out of Progressive
CHICAGO-GSD&M in Austin, Texas, is among the contenders for Budget Group’s $40 million creative account. Also competing for the car rental company’s business are incumbent Publicis & Hal Riney and Leo Burnett, both Chicago; Fallon McElligott, Minneapolis; and Cliff Freeman & Partners and Deutsch, both New York. Media buying is at Burnett’s Starcom unit. Separately, GSD&M learned it was cut from the $70 million Progressive Insurance review. It was pitching with direct marketing partner Rapp Collins Worldwide of New York.
“AA Publishing Plans Fall Spinoff
DALLAS-American Airlines Publishing here is planning a second special edition title, a spinoff of its American Way in-flight magazine, that will cater directly to the affluent passengers sitting in first- and business-class seats. The new Celebrated Living, planned for an October 1999 publication, will follow on the heels of last month’s second annual Celebrated Weekends. Both magazine titles are aimed at passengers with annual average incomes of $120,000 and more.
“Dale Chrisman, PetersGroup Are One
DALLAS-In Austin, Texas, marketing and public relations companies Dale Chrisman & Associates and PetersGroup have merged their practices, naming the new entity ChrismanPeters Group. The venture will bring together marketing, public relations, investor relations, research and crisis management services for high-tech, healthcare, association and professional clients. The principals of the merged operation are Dale Chrisman and Lauren Peters.