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MyBasics.com to Connect With Hill, Holliday NEW YORK--MyBasics.com, an e-commerce firm that competes against traditional drug stores, has split with Holland Advertising here and is expected to tap Hill, Holliday/Altschiller for advertising chores, sources said. Creative staffers at parent firm Hill, Holliday, Connors, Cosmopulos in Boston may shift to the New York office to assist on campaign development, sources said. Client officials have said billings would be "significant," and sources pegged spending at upward of $20 million. Officials at Hill, Holliday and New York-based MyBasics.com could not be reached. Separately, Hill, Holliday/Altschiller chairman and chief executive David Altschiller said his name will be dropped from the shop's moniker, although his role is not expected to change significantly. Toth Repositions Sperry Brand BOSTON--Toth Brand Imaging in Concord, Mass., has gained ad duties for Stride Rite Corp.'s Sperry Top-Sider brand and next month will unveil a national print campaign. Using the tagline, "No socks allowed," the ads feature a seaside dock with several pairs of dangling legs wearing Sperry products. Spending was not disclosed. Toth also handles the Stride Rite brand. Mootsies Stresses Fashion, Value BOSTON--Mootsies Tootsies, a unit of Maxwell Shoe Co. here, has unveiled a print push that emphasizes fashion and value. A half-page spread features an assortment of women's dress styles and casual footwear with the headline, "All this and groceries, too." Town Green, Weston, Mass., oversaw creative development and Cleveland Communications, Boston, handled media chores. Ads will appear in March issues of Cosmopolitan and Glamour. Spending is less than $1 million, a client official said. Carpet One Trumpets Campaign BOSTON--Flooring retailer Carpet One, Manchester, N.H., has unveiled a branding effort featuring the music of Doc Severinsen and B.B. King. Created by Stephens Advertising, Kettering, Ohio, working with Carpet One's in-house ad department, the campaign carries the tagline, "Nobody does it better than Carpet One." Stephens is handling media planning and buying, according to Dean Macarelli, Carpet One's vice president of marketing and advertising. The budget was not disclosed, but the client spent $9.6 million on advertising last year, according to Competitive Media Reporting. Ad Club Foundation Students Honored BOSTON--Two area students participating in Ad Club Foundation programs will be honored this week as part of the American Advertising Federation's "25 Most Promising Minority Advertising Students" contest. Jynelle Herbert and Tracy Law of Boston University were singled out for their achievements. In addition, six Ad Club Foundation students were named to the AAF's honor roll: Joy Allen and Amy Eng of Boston University; Tamika Barnes, Tanja Knust and Megan Yee of Boston College; and Jacquest Tessier of the Massachusetts College of Art.

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